SBDC: How To Build A Basic Communications Plan

Journalists use the 5 W’s – who, what, where, when, and why – to engage their audiences and share essential information on the news of the day. A communications plan can use the same elements to help a business connect with its internal and external audiences. Darrell S. Pressley, Principal of Pressley Media Group, LLC, will introduce participants to six basic steps to create a communications plan and increase customer satisfaction, inform stakeholders on the progress of a project, promote a new product or service, and more. Presenter, Darrell S. Pressley, Principal Pressley Media Group, LLC Protect, Promote, Position
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